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Adwatch (Feb 16) - Top 20 recall: Yakult hits the spot

By Ash Bendelow, Director, Brave, 16 February 11, 12:00

'Gut instincts' theme of the probiotic drink's ads meets the creative challenge head-on.

A fashionable strategy for Morrisons

By Loulla-Mae Eleftheriou-Smith, 16 February 11, 12:00

Morrisons could add clothing to build on its strength in food, writes Loulla-Mae Eleftheriou-Smith.

Close-Up 1: Who grabbed Super Bowl chance and ran with it

11 February 11, 12:00

Super Bowl Sunday saw its first two-minute ad, a few standout spots, but a lack of iconic ideas overall, Duncan Milner writes.

What not to say: government to 'restore public faith in environmental advertising'

09 February 11, 12:00

Will the government's latest guidance on green marketing clarify or confuse, asks Gemma Charles.

What brands need to know about the ASA's online remit

By Gemma Charles, 02 February 11, 12:00

Brands' online marketing content will fall into the ASA's remit in March.

The great Tesco beauty gamble

By Rachel Barnes, 25 January 11, 12:00

Is the supermarket's ambitious health and beauty project a diversification too far, asks Rachel Barnes.

Brands on location

By Ed Owen, 19 January 11, 12:00

Marketers at three major brands assess the opportunities created by mobile payment.

Collaboration: How to avoid crossed wires with cross-promotion

By Suzy Bashford, 01 December 10, 08:00

As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.

Sales promotion: Festive sales promotion

By Amy Golding, 01 December 10, 12:00

With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Goldi...