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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Campaign Viral Chart: Musical flashmob plays its way to the top

By Ben Hall, 18 May 12, 03:24

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

By Ben Hall, 11 May 12, 12:10

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.

Campaign Viral Chart: Roller skates beat drugs in new viral hit

By Ben Hall, 04 May 12, 08:00

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the bl...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Campaign Viral Chart: P&G Olympics ad takes gold medal

By Ben Hall, 27 April 12, 08:30

An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the pa...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

By Ben Hall, 20 April 12, 11:15

A touching ad from Olympic Games sponsor Procter & Gamble has shot through the chart to take second place with more than 300,000 shares this week, but TNT Benelux's "dramatic surprise" retains the top...

Which Olympic sponsor ads are most shared?

By Ben Hall, 18 April 12, 09:30

With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring David Beckham is so far the most shared Olympic ad from an official sponsor.