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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

VW 'see film differently idents 2012' by DDB UK

21 May 12, 03:42

DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal Lector's 'sucking motion' in Silence of the Lambs, Robert De Niro's famous "Are you talking to me?" ...

Taxi app Hailo calls in Surname & Surname for consumer drive

By Sara Luker, 18 May 12, 09:17

Hailo, the black cab app, has called in agency support to ramp its consumer presence in London's competitive taxi app space.

Volkswagen Polo 'stay in safe hands' by DDB UK

16 May 12, 10:44

DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.

Volkswagen USA 'crash' and 'tree' by Deutsch LA

16 May 12, 10:59

The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound (the safety of a child) or mundane (the heft of a car door).

The AA calls £7 million advertising review

By Jeremy Lee, 03 May 12, 08:00

The AA has put its £7 million advertising account up for pitch.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Hertz calls review of £10 million pan-Euro media

By Nick Batten, 26 April 12, 08:00

Hertz is reviewing its estimated £10 million pan-European media planning and buying account.

Mitsubishi Motors 'temp drive' by 180LA

18 April 12, 12:35

Mitsubishi Motors is giving consumers a chance to get replaced at work for the day by a temp in order to take an all-day test drive.

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

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