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Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

VW 'see film differently idents 2012' by DDB UK

21 May 12, 03:42

DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal Lector's 'sucking motion' in Silence of the Lambs, Robert De Niro's famous "Are you talking to me?" ...

Campaign Viral Chart: Musical flashmob plays its way to the top

By Ben Hall, 18 May 12, 03:24

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

Volkswagen Polo 'stay in safe hands' by DDB UK

16 May 12, 10:44

DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.

Volkswagen USA 'crash' and 'tree' by Deutsch LA

16 May 12, 10:59

The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound (the safety of a child) or mundane (the heft of a car door).

DDB takes emotional approach for new VW Polo campaign

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 11:10

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

By Ben Hall, 11 May 12, 12:10

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.

Campaign Viral Chart: Roller skates beat drugs in new viral hit

By Ben Hall, 04 May 12, 08:00

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the bl...

Jaguar to air Homeland-themed ad

By Maisie McCabe, 03 May 12, 12:01

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Homeland', in the final ad break of the TV drama on Sunday (6 May).