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Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Campaign Viral Chart: Musical flashmob plays its way to the top

By Ben Hall, 18 May 12, 03:24

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

DDB takes emotional approach for new VW Polo campaign

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 11:10

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

By Ben Hall, 11 May 12, 12:10

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.

Campaign Viral Chart: Roller skates beat drugs in new viral hit

By Ben Hall, 04 May 12, 08:00

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the bl...

The AA calls £7 million advertising review

By Jeremy Lee, 03 May 12, 08:00

The AA has put its £7 million advertising account up for pitch.

Campaign Viral Chart: P&G Olympics ad takes gold medal

By Ben Hall, 27 April 12, 08:30

An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the pa...

Hertz calls review of £10 million pan-Euro media

By Nick Batten, 26 April 12, 08:00

Hertz is reviewing its estimated £10 million pan-European media planning and buying account.

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

By Ben Hall, 20 April 12, 11:15

A touching ad from Olympic Games sponsor Procter & Gamble has shot through the chart to take second place with more than 300,000 shares this week, but TNT Benelux's "dramatic surprise" retains the top...

Which Olympic sponsor ads are most shared?

By Ben Hall, 18 April 12, 09:30

With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring David Beckham is so far the most shared Olympic ad from an official sponsor.