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Peugeot builds relationship with existing customers

By Elizabeth Clifford-Marsh, 30 September 09, 11:38

LONDON - Peugeot has launched a website for existing customers to help them understand their car's features and remind them when servicing is due.

Ford promotes Taurus through outdoor mobile link

By Darren Davidson, 22 September 09, 02:50

LONDON - Ford has teamed up with Microsoft for an innovative digital ad campaign that integrates mobile and outdoor ads.

Honda responds to Facebook backlash

By Elizabeth Clifford-Marsh, 07 September 09, 12:28

LONDON - Honda has responded to negative feedback for its new Accord Crosstour model by removing selected comments from its Facebook fanpage.

BMW and Mercedes test out new video formats

By Elizabeth Clifford-Marsh, 25 August 09, 09:00

LONDON - Mercedes Benz, BMW, Peugeot, Fiat and Renault have signed a deal with InSkin Media to place interactive ads around online video, games and image galleries.

Volkswagen scours social media for The People's Reviewer

By Dan Leahul, 28 July 09, 01:50

LONDON - Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign to drive digital buzz for VW's new Tiguan model, using a combination of Twitter, YouTube, Facebook and...

Smart car owners get own social network

By Elizabeth Clifford-Marsh, 30 June 09, 10:58

LONDON - Daimler Mercedes-Benz has become the latest big brand to launch a social network, this time for Smart car owners.

Behind the scenes: AKQA's Grand Prix winning Fiat campaign

By Staff, 25 June 09, 09:23

LONDON - AKQA's campaign for Fiat eco:Drive picked up the Grand Prix at the Cannes Cyber Lion. Revolution got the inside story of the landmark campaign.

Behind the scenes: BMW's augmented reality campaign

By Elizabeth Clifford-Marsh, 22 June 09, 10:13

LONDON - BMW and Dare have come up with one of the first blueprints of how to create a successful augmented reality campaign. Revolution goes behind the scenes to follow the initiative from start to f...

Telegraph aims to cash in on F1 fever with iPhone app

By Elizabeth Clifford-Marsh, 17 June 09, 04:20

LONDON - Telegraph Media Group has created an F1 iPhone app in the lead up to next week's British Grand Prix. But it faces competition from rivals including the BBC.