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Publicis bags BMW's Southeast Asia account

By Asiya Bakht, 28 August 09, 11:15

SOUTHEAST ASIA - Automotive giant BMW Group Asia has reportedly handed its Southeast Asia creative account to Publicis after shortlisting three agencies, including TBWA and McCann Worldgroup.

Shanghai Volkswagen selects Agenda

By Benjamin Li, 17 April 09, 11:36

SHANGHAI - Shanghai Volkswagen, a joint venture between Volkswagen Group and Shanghai Automotive Industry Corporation, has selected Agenda Shanghai as its digital agency after a competitive pitch that...

Peugeot to revamp mainland retail outlets

By David Blecken, 07 August 08, 04:02

BEIJING - Dong Feng Peugeot is to overhaul its retail marketing activity in the mainland, after the auto manufacturer shifted its field marketing account from five-year incumbent Euro RSCG to OgilvyAc...

Honda seeks green edge with fuel efficiency drive

By Kenny Lim, 07 August 08, 03:48

ASIA-PACIFIC - Honda is touting itself as a leader in environmental and energy technologies with the launch of a regional campaign to promote the fuel efficiency of its latest i-VTEC engines.

MASA appoints Y&R for local market push

By Kenny Lim, 07 August 08, 02:11

JAKARTA - Indonesian tyre manufacturer Multistrada Arah Sarana (MASA) has awarded its US$3.5 million Achilles tyre account to Y&R following a multi-agency pitch.

Dong Feng Peugeot looks to hone point-of-sale strategy

By David Blecken, 04 August 08, 09:33

BEIJING - In a move to overhaul its retail marketing strategy in the mainland, Dong Feng Peugeot has appointed OgilvyAction Beijing to handle its field marketing account, displacing incumbent Euro RSC...

Audi Singapore and Batey negotiate new contract

By Robin Hicks, 29 July 08, 08:39

SINGAPORE - Audi is renegotiating a new contract with Batey, its creative partner in Singapore, amid rumours of unease between client and agency.

Publicis quits ‘risky’ SEM

By Arun Sudhaman, 24 July 08, 07:43

FUZHOU - Less than six months after winning the business, Publicis China has ended its relationship with Chinese automaker South East Motor (SEM), citing onerous contractual obligations that could hav...

Hyundai prepares to unveil new model

23 July 08, 09:06

MANILA - Hyundai Motor Company has handed Black Pencil, Leo Burnett's sister agency, an assignment to launch a new model in the Philippines. The launch is slated for next month.

Toyota kicks off Indonesia's first TV truck drive

By Asiya Bakht, 23 July 08, 04:17

JAKARTA - Hino Trucks, a Toyota group company, has earned the distinction of being the first truck brand to run an advertising campaign on televison in Indonesia.