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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses an...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitiv...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

Think BR: BrandZ shows why technology matters

By Nick Cooper, 23 May 12, 08:00

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.