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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses an...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Evidon and DoubleVerify integrate privacy and ad verification

By Daniel Farey-Jones, 24 May 12, 11:35

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.