Search Results

Search headlines only Include Brand Republic articles

Results 1 - 10 of 1677 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Think BR: Can agency start-ups offer anything new?

By Bob Willott, 15 May 12, 08:30

It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.

Trading places: this week's people moves

By Daniel Farey-Jones, 11 May 12, 09:45

CHI's Patricia McDonald takes an executive planning director role at Isobar while BlackBerry parent RIM hires a new chief marketing officer in Brand Republic's round-up of this week's people moves in ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in...

Controversy surrounds Argentine Olympic ad

By Sarah Johnson and Georgina Brazier, 04 May 12, 12:50

An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.