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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

By Simon S Kershaw, 24 May 12, 12:12

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

Evidon and DoubleVerify integrate privacy and ad verification

By Daniel Farey-Jones, 24 May 12, 11:35

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Think BR: Making the most of Euro 2012 sponsorship

By Jamie Robertson, 23 May 12, 08:30

With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.

Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.