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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.

Editor's comment: Google's evolution is key

By Gareth Jones, 19 October 10, 12:00

Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff's sidekick in Knight Rider, the arrival of driverless cars has been eagerly awaited.

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.

Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding the venue for the next five years as the Motorpoint Arena.

Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans to get brands to fund the anti-obesity campaign Change4Life.

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.

Book flights on the go with Cathay Pacific iPad app

By Jacob Mathias, 27 July 10, 04:23

Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.