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Nationwide's database supplier CDMS restructures under Transactis banner

By Noelle McElhatton, 14 December 09, 08:30

LONDON - CDMS, the customer insight firm that counts Nationwide and Betfair amongst its clients, is rebranding under the name of Transactis, the transactional data provider it bought less than a year ...

Guardian axes head of data marketing role

By Noelle McElhatton, 11 December 09, 11:41

LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently held by Dan McPherson, as part of sweeping job cuts across the loss-making newspaper group.

Royal Mail posts 4% rise in profits but rivals gain share

By Noelle McElhatton, 11 December 09, 11:10

LONDON - Royal Mail's operating profits rose 4 per cent in the six months to September despite falling mail volumes and intense competition from rivals such as TNT.

Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

By Noelle McElhatton, 10 December 09, 09:59

LONDON - Proximity London's campaign to raise teen awareness of the RNLI scooped the Grand Prix prize at the 2009 DMA Awards ceremony earlier this week.

ANALYSIS - Airlines realise value of loyalty

By Alex Brownsell, 08 December 09, 02:33

LONDON - Airlines are focusing on wider reward schemes to ensure customer retention.

Rapp scoops Marketing's 'direct agency of the year' accolade

By Noelle McElhatton, 08 December 09, 02:12

LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying the downturn with new business wins and for its evolution into a provider of digital direct marketing.

Philips turns to email to promote 'sensual massager'

By Noelle McElhatton, 08 December 09, 12:34

LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual massagers' for Christmas.

Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie

By Daniel Farey-Jones, Brand Republic, 08 December 09, 02:48

LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months for a DRTV ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer.

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

By Simon S Kershaw, 08 December 09, 12:05

Sky's persistent efforts to convince Simon S Kershaw to become a Sky HD customer remind him of Greek warfare.

Investors 'want break-up' of TNT, parent of Royal Mail rival TNT Post UK

By Noelle McElhatton, 08 December 09, 11:40

LONDON - Jana Partners, a US hedge fund, has bought a 5 per cent stake in TNT, parent of TNT Post UK and TNT Doordrop Media, in a move that could presage the break-up of the Dutch postal services gian...