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NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Brand Manager of the Week: Malcolm Parkinson

UK country manager, Welch's

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

The truth about lying on your CV

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

We'll Call You - McVitie's Jaffa Cakes

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

Helen Edwards: Get personal with your brand

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

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