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Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Think BR: In whom we trust

By Jo Boyd, 18 May 12, 08:00

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers.

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure developmen...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.