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Pepsi Max unites football and music stars in Facebook app
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Brand barometer: Coffee shops, which one is most prominent online?
Starbucks is the most prominent, followed by Costa
Young forced to grow up faster amid economic uncertainty
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.
Wells & Young's marketing director Chris Lewis leaves for consultancy life
Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.
Brand Manager of the Week: Malcolm Parkinson
UK country manager, Welch's
Malibu launches VIP-themed Facebook app as part of summer style activity
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
Vimto partners with Vevo to target teens
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Britvic repositions J2O in brand overhaul
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.
Danone ramps up marketing for Evian and Volvic brands
Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.
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