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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 ag...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers.

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

By Simon S Kershaw, 09 May 12, 01:55

I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and...

Controversy surrounds Argentine Olympic ad

By Sarah Johnson and Georgina Brazier, 04 May 12, 12:50

An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.