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Peugeot launches personalised pan-European CRM portal

By Noelle McElhatton, 23 September 09, 12:28

LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.

Car servicing chain In'n'Out picks Kitcatt Nohr for integrated launch

By Noelle McElhatton, 24 June 09, 10:29

LONDON - Fast growing UK car servicing chain In'n'Out has appointed Kitcatt Nohr as its strategic and creative marketing agency. Several undisclosed agencies were in the running.

Twitter, a microsite and Facebook help launch Volkswagen lifestyle vehicles

By Noelle McElhatton, 17 June 09, 09:30

LONDON - Volkswagen Commercial Vehicles is launching a nationwide integrated campaign, created by iris, to promote its range of lifestyle vehicles.

Ford and Wunderman first to market with online car 'scrappage' ads

By Noelle McElhatton, 23 April 09, 08:00

LONDON - Ford is thought to be the first car manufacturer to launch a marketing campaign on the back of the Government's scrappage incentive scheme, unveiled as part of yesterday's Budget.

Kershaw exits TDA after 15 months and "job done"

By Noelle McElhatton, 29 October 08, 09:30

LONDON - Simon Kershaw, executive creative director at Cheltenham-based TDA, has left the agency after 15 months in the role.

Vauxhall Agila - Car brand repositions model

By Sarah Johnson, 01 September 08, 12:00

When Vauxhall launched the second generation Agila it had to get the attention of a new audience and establish the redesigned model in a competitive market segment - the 'supermini'.

Lexus embarks on a digital journey

By Lucy Fisher, 01 September 08, 12:00

LONDON - The challenge for the luxury car marque's small marketing team is how best to inject digital into a brand with a mature customer profile.

Ford car maker targets sporty males

By Claire Foss, 02 October 07, 12:00

Brand: S-MAX MPV Client: Ford of Britain Brief: To launch the S-MAX below-the-line across Europe Target Audience: Young sporty male drivers of family cars Budget: Undisclosed Agency: W...

Case Study: Volkswagen - Golf Plus campaign drives sales

By Claire Foss, 05 May 06, 12:00

Brand: Volkswagen Golf Plus Client: Volkswagen Brief: Launch the Golf Plus and encourage brochure requests, test drives and sales Target audience: Warm and cold prospects who may be looking to cha...