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BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

Ford Ka targets youth audience as they 'have fewer credit problems'

By Joe Thomas, 09 December 08, 08:30

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit pr...

AOL creates blog for UK car enthusiasts

By Fiona Ramsay, 17 November 08, 10:35

LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.

Europcar awards media account to Mediavest

By Alison Donnelly, 10 November 08, 12:25

LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.

Renault Nissan centralises £650m media account into OMD

By Alison Donnelly, 03 November 08, 06:01

LONDON - Renault Nissan has appointed OMD to handle its £650m pan-European media account, ending a six month review process.

BMW draws 'best sales value' from UK adspend

By Alex Brownsell, 14 October 08, 08:30

LONDON - Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of £233 spent on advertising for each ...

Ford books 12-pages in Glamour to back new Ka

By Alex Brownsell, 13 October 08, 02:56

LONDON - Ford is to promote its redesigned Ka model with a 12-page ad feature in next month's edition of Glamour magazine.

Online ad network Platform V launches

By Fiona Ramsay, 25 September 08, 10:02

LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufac...

The impact of Google's first 10 years on marketing

By Robert Gray, 16 September 08, 08:40

LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...

Top 10 tips to maximise the efficiency of marketing spend in a downturn

By Jane Simms, 27 August 08, 08:30

LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.