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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

By Sarah Johnson, 26 October 11, 08:30

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...

Appointment to view: Skoda sets thriller fans a mystery

By Sarah Johnson, 26 July 11, 09:15

Skoda has used its sponsorship of Channel 5 crime drama to promote its own mystery for viewers to solve and enhance its reputation as an astute brand.

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

Renault pitches France against UK in comic ads

By Alex Brownsell, 27 July 10, 08:47

Renault is rolling out an integrated campaign encouraging British consumers to think more positively about the French car marque.

Honda to premiere road trip documentary

By Alex Brownsell, 13 July 10, 09:55

Honda is launching a documentary film in partnership with online cinema community Future Shorts.

Vauxhall launches competition to star in TV ad

By Alex Brownsell, 01 April 10, 02:05

LONDON - General Motors-owned car marque Vauxhall is launching a digital competition for consumers to star in an ad campaign for its Corsa model.

Zara Phillips stars in Land Rover eventing viral

By Nikki Sandison, 14 July 08, 08:15

LONDON - Zara Phillips and a horse star in a Land Rover viral that breaks today, to show the brand's support of this year's British Eventing team in the run-up to the Olympics.