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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.

Citroen ties up with Facebook for 'first' crowsourced production vehicle

By Alex Brownsell, 03 April 12, 11:45

Citroen is collaborating with Facebook on an app that allows users to create a new version of its C1 city car, in what it claims is the first crowdsourced production vehicle in the UK.

Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

Jaguar is the subject of the largest number of discussions, with Porsche in second place

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to...

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile Wor...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the bigges...