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VW mounts "highly targeted" iPhone app-only campaign for new GTI
LONDON - Volkswagen is launching its latest GTI model in the US solely using an iPhone app, a move believed to be a first for the car industry.
Syzygy UK hires former Proximity London and Weapon 7 director to lead Mazda account
LONDON - Digital direct agency Syzygy has appointed a new group account director to lead its Mazda Europe and Mazda UK account.
Volkswagen Polo launches £1 million movie-based integrated campaign targeting women
LONDON - Volkswagen is mounting what is says is its biggest-ever retailer launch for the new VW Polo.
Peugeot launches personalised pan-European CRM portal
LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.
Mini kicks off hunt for online CRM agency
LONDON - Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.
British heatwave inspires online push for new Mini Convertible
LONDON - Mini is capitalising on the current hot weather with an email campaign for its new Mini Convertible to encourage test drives.
And the top 10 mobile advertising categories are...
STATS WATCH - Millennial Media, a US mobile advertising network, produces a monthly scorecard on trends in the US mobile advertising market call SMART (Scorecard for Mobile Advertising Reach and Targe...
Europcar targets car hire prospects with Twitter campaign
LONDON - Car rental firm Europcar has launched 'Hot Summer Tweets', a Twitter campaign to encourage prospects to hire cars for their summer holidays and weekend breaks.
Car servicing chain In'n'Out picks Kitcatt Nohr for integrated launch
LONDON - Fast growing UK car servicing chain In'n'Out has appointed Kitcatt Nohr as its strategic and creative marketing agency. Several undisclosed agencies were in the running.
Carlson creates 'tick the boxes' online campaign for Hyundai
LONDON - Hyundai has launched an email campaign for warm prospects to encourage test drives.
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