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Trading places: this week's people moves

By Kate Lloyd, 27 April 12, 11:15

Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in adve...

Ikea overtakes John Lewis as nation's favourite retailer

By Matthew Chapman, 17 April 12, 01:15

Ikea has overtaken John Lewis as the nation's favourite retailer, according to a poll of 6,000 consumers by Verdict Research.

We'll Call You: Sony Ericsson

29 February 12, 08:00

Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer assure us that its takeover by Sony won't mess things up for us?

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

By Simon S Kershaw, 22 February 12, 03:00

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit spec...

Mars UK to enforce 'calorie cap' across chocolate lines

By Gemma Charles, 14 February 12, 08:30

Mars UK is embarking on a major calorie-reduction programme to bring the products in its chocolate range down to 250 calories or less.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John Terry left out of its marketing amid allegations of racism against him.

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

MPs to quiz beauty marketers on body confidence

By Gemma Charles, 26 January 12, 12:45

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed by the All Party Parliamentary Group (APPG) on Body Image on Monday.

Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

By Richard Millar, Hill+Knowlton Strategies, 24 January 12, 08:00

The past year's rise in global citizen action, influence and democratisation of information, fuelled by the growth of social networks, has had a profound impact on how marketers must treat their brand...