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RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh app...

Brand Republic launches Hall of Fame

By Staff, 23 August 11, 09:30

To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

Two become one

By Jane Bainbridge, 06 October 10, 12:00

Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge.

Motors.co.uk pushes stress-busting positioning with in-car Tai Chi

By Jennifer Whitehead, 06 August 10, 09:30

Used-car website Motors.co.uk, part of Associated Newspapers, is building on its brand proposition to take the stress out of car buying with the UK's first in-car Tai Chi guide and events.

Brand Republic: a change is gonna come

By Rich Sutcliffe, 15 June 10, 02:30

Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

Publicis Groupe invests in global forum for women

By Staff, 03 September 09, 12:40

PARIS - Publicis Groupe, owner of Saatchi & Saatchi and ZenithOptimedia, has bought a majority stake in an organisation dedicated to promoting the vision of women in global thinking called the Women's...