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RFU adopts player focus to tackle media setbacks
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh app...
Europcar launches its first TV ads in £2.5m campaign
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.
Two become one
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge.
Motors.co.uk pushes stress-busting positioning with in-car Tai Chi
Used-car website Motors.co.uk, part of Associated Newspapers, is building on its brand proposition to take the stress out of car buying with the UK's first in-car Tai Chi guide and events.
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