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CREATIVE STRATEGY: Peugeot dances with the school of cool

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with ...

From DM Bulletin to Data and Direct Bulletin

By Daniel Farey-Jones, 13 October 11, 02:20

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to the...

RAC appoints Occam to handle data

By Loulla-Mae Eleftheriou-Smith, 13 October 11, 01:00

RAC, the automotive services company, has appointed Occam to handle its data management requirements and develop a single customer view database.

The BR 200 July 2011: The web's most influential bloggers (1-50)

By Staff, 21 July 11, 08:30

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (51-100)

By Staff, 21 July 11, 08:30

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (101-150)

By Staff, 21 July 11, 08:30

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (151-200)

By Staff, 21 July 11, 08:30

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi

By Simon S Kershaw, 02 June 11, 11:14

Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned pa...

Think BR: CRM and a sledgehammered Lamborghini

By David Rolfe, 01 June 11, 10:15

For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client services director, Snowball.

The BR 200 May 2011: The web's most influential bloggers (1-50)

By Staff, 18 May 11, 08:30

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.