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CREATIVE STRATEGY - Can Direct Line cut through the consumer apathy surrounding insurance brands?

By Simon S Kershaw, 10 November 09, 04:41

Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off. But does a mailer from Direct Line manage to engage at least?

Škoda promotes Yeti launch with interactive 'pop-up book' online campaign aimed at families

By Noelle McElhatton, 10 November 09, 10:51

LONDON - Škoda is to launch a new online campaign to promote its new crossover vehicle, the Škoda Yeti.

Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US

By Noelle McElhatton, 09 November 09, 02:01

LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers, encourages recipients to determine what's important to them when choosing a car, using a branded highligh...

VW mounts "highly targeted" iPhone app-only campaign for new GTI

By Noelle McElhatton, 23 October 09, 01:18

LONDON - Volkswagen is launching its latest GTI model in the US solely using an iPhone app, a move believed to be a first for the car industry.

How can Lexus shout 'understatement'?

By Simon S Kershaw, 23 October 09, 11:56

CRITIQUE - The average Lexus driver exudes a quiet confidence. They have cash, but don't flaunt it. This presents the marque's direct marketing with an interesting challenge, as Simon Kershaw discover...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

By Noelle McElhatton, 15 October 09, 02:22

They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?

Volkswagen Polo launches £1 million movie-based integrated campaign targeting women

By Noelle McElhatton, 07 October 09, 12:38

LONDON - Volkswagen is mounting what is says is its biggest-ever retailer launch for the new VW Polo.

Peugeot launches personalised pan-European CRM portal

By Noelle McElhatton, 23 September 09, 12:28

LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.

Mini kicks off hunt for online CRM agency

By Claire Billings, campaignlive.co.uk, 17 September 09, 12:19

LONDON - Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.

'Cosmetic surgery' mailpack promotes new look Peugeot 207

By Noelle McElhatton, 16 September 09, 12:18

LONDON - Peugeot is pushing its best selling 207 model with a mailer that uses cosmetic surgery as a theme to promote enhancements to the car and encourage test drives.