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Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure developmen...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.

Olympic organisers must prepare for huge demand on mobile network, says eBay

By Matthew Chapman, 03 May 12, 08:59

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Wonderbra to sell direct for first time with online store

By Matthew Chapman, 20 April 12, 11:30

Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he likened the brand's recent strategy to "running up a down escalator" and said it had lost focus on t...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.