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Unilever tops 2012 Marketing Society Awards nominations
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.
Sainsbury's targets mothers with Little Ones revamp
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.
Ikea launches 'snap a napper' Facebook competition
Ikea is extending the 'Sleep Like A Princess' positioning used for its beds range with a Facebook competition encouraging customers to upload images of sleeping friends and family.
Aston Martin secures first brand tie-up with Hackett
Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.
Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?
RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us through this week's (15 February) cover image.
Marketers need to work on loyalty activation, research claims
Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Re...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Tesco boosts Clubcard with Virgin Atlantic partnership
Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.
Halfords drops secret shoppers for customer feedback scheme
Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme.
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