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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics.

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week that troubled gaming retailer Game announced it is to close almost half its stores.

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there' to support its tier-three sponsorship of the London 2012 Games.

Dulux reinstates the dog for sentimental TV push

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:10

Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its marketing and bringing back the iconic dog mascot in its latest campaign that launches next week.

Homebase targets women with 'stylish' new brand identity

By Nicola Clark, 28 February 12, 08:00

Homebase will roll out a fresh identity this March as part of a broader drive to promote the depth and style of its products.

Maplin returns to TV for customer services push

By Matthew Chapman, 22 February 12, 12:01

Maplin, the electronic goods retailer, is returning to television advertising for the first time in seven years to push its customer service credentials.

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.

M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.