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Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

MoneySupermarket.com is evolving its 'You're So MoneySupermarket' campaign to demonstrate how it can help save consumers money across their household bills.

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

What makes a great marketer?

By Daniel Farey-Jones, 23 November 11, 08:33

The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101, at a recent Marketing Society and LinkedIn event. Watch the highlights of the ...

Marketing video report: Nationwide's Andy McQueen talks trust

29 September 11, 12:00

Marketing director of Nationwide, Andy McQueen, talks about the building society's consumer-focus and how it communicates this through its new campaign.