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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.

Nationwide launches Select credit card

By Matthew Chapman, 16 February 12, 08:40

Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.

MasterCard revamps 'Priceless' campaign with city rewards scheme

By Alex Brownsell, 27 September 11, 08:30

MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen the brand's relationship with customers and position itself as more than just a payment-card company.

Nationwide reviews DM account ahead of below-the-line drive

By Alex Brownsell, 16 June 11, 08:48

Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.

Loyalty schemes to push mobile payments

By Ed Owen, 26 January 11, 08:00

Loyalty schemes based on all transactions will drive the use of contactless mobile payments, allowing customers to "double-dip" their loyalty transactions, according to experts.

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.