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Amex rolls out first SMS-interactive billboard

American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Barclays uses 'angry boy' viral to push Pingit app

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.

Santander targets females with 'more human' marketing strategy

Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more to female consumers.

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.

Barclays prepares campaign for Pingit mobile payment app

Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims is Europe's first person-to-person service for sending and receiving money using mobile phones.

Axa launches debut integrated campaign

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.

Nationwide brings mortgages to the fore with its latest ads

Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.

MasterCard rolls out 'priceless' Brits competition

MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering consumers the chance to duet with their favourite artists.

Webuyanycar.com voted 'most irritating ad'

Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing's annual poll.

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