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Non-sponsor Nike is brand most associated with Olympics

By Matthew Chapman, 15 February 12, 01:06

Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out-performing Olympic sponsor and rival Adidas, according to new research by digital agency Jam.

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CM...

Sovereign debt crisis lowers global brand values, report claims

By Alex Brownsell, 31 August 11, 08:46

The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Br...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life in the UK today, according to a survey by research agency BritainThinks.

Google and Vodafone top global and UK brand lists

By Ed Owen, 21 March 11, 12:25

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according to the annual list published by Brand Finance, in which Vodafone is named the leading UK brand.

Rias drives acquisitions with IBM predictive software

By Ed Owen, 03 November 10, 08:00

Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend and boosted acquisitions by using predictive marketing software developed by IBM.

Retailers top consumer trust as banks lose out

By Andrew McCormick, 28 October 10, 11:25

The UK's bailed-out banks, including Lloyds TSB, NatWest and Halifax, are suffering a fall in consumer trust compared with their rivals, according to a new survey.

Lloyds is most complained-about banking group

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 09:56

Lloyds Bank has come top of the list of financial businesses complained about in the first half of 2010, according to a report released by the Financial Ombudsman Service today.