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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications off...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.

Npower hires Axa's Britton to top marketing post

By Alex Brownsell, 30 January 12, 03:45

Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild trust" in the brand.

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.

Nationwide brings mortgages to the fore with its latest ads

By Alex Brownsell, 27 January 12, 11:51

Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.