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Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Canon fights smartphone threat with biggest sales promotion push

By Matthew Chapman, 10 November 11, 09:50

Canon is ploughing £4.5m into its marketing activity in the run up to Christmas to support the launch of its biggest-ever investment in a discounting campaign.

BlackBerry tablet marketing goes heavy on Flash

By Daniel Farey-Jones, 15 June 11, 10:40

BlackBerry is to promote tomorrow's PlayBook tablet launch with a TV ad that hammers home its use of Flash, its point of difference with the iPad, even using the 'Flash Gordon' theme song.

Brands line up for final slice of Harry Potter

By Maisie McCabe, 15 June 11, 08:55

Anchor butter, LG and Audi are among the brands that have seized the chance to advertise during the opening week of the final Harry Potter film, released on 15 July and expected to deliver 4.9 million...

HP signs up Plan B to front latest ad campaign

By Sarah Shearman, 09 June 11, 11:31

Hewlett-Packard (HP) has signed up award-winning British artist Plan B to front its new cinema and digital campaign, promoting its Beats audio technology.

HTC backs 'quietly brilliant' promise with heavyweight global campaign

By Ed Owen, 10 February 11, 12:00

HTC is launching a large international campaign tomorrow, to promote its two mass-market handsets, the 'iPhone killer', Desire HD, and entry-level Wildfire.

Virgin Media bids for inclusive brand appeal

By Ed Owen, 04 February 11, 10:54

Virgin Media is introducing the strapline 'A more exciting place to live' in a new multi-million pound campaign that focuses on the modern family's enthusiasm for technology.

Thetrainline.com in push for mobile app

By Loulla-Mae Eleftheriou-Smith, 05 January 11, 02:20

Thetrainline.com, the independent rail ticket retailer, has launched an ad campaign to increase customer awareness of its new mobile app.

Helen Mirren and JLS to front Nintendo Christmas campaign

By Katherine Levy, 04 October 10, 09:50

Nintendo has revealed the extensive line-up of celebrities who will feature in its pre-Christmas campaign promoting a range of games for its Wii and DS consoles.