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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

Chelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobi...

Spotify launches iPad app

By Sarah Shearman, 03 May 12, 09:45

Spotify, the online music provider, has launched its long-awaited iPad app, which has been designed to display high-definition cover artwork and make browsing through the service's catalogue of 18 mil...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Ba...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.

Facebook confirms purchase of technology patents from IBM

By Sarah Shearman, 23 March 12, 09:06

Facebook has purchased a package of patents from IBM, in a bid to bolster its defences in the technology patent wars.

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to...

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years.