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Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

Half of UK internet users are happy to see online advertising because it supports online services and content at little to no cost, with only one in 10 are willing to pay for ad-free content, accordin...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Microsoft targets ebook market with £185m Barnes & Noble investment

By Sarah Shearman, 01 May 12, 09:09

Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a new subsidiary of bookseller Barnes and Noble's digital reader business.

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Ba...