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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Clarins goes for direct sales with digital rollout

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 11:44

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global rollout of transactional mobile and online sites.

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

Royal Mail to offer digital watermarking system

By Ed Owen, 09 May 11, 01:15

Royal Mail is offering clients the ability to enable direct mail recipients to link to a website through a smartphone using a digital watermarking system instead of quick response codes.

Sony admits hack attack netted personal data

By Daniel Farey-Jones, 27 April 11, 10:10

Sony has admitted personal data was compromised by the third-party attack, which has forced its PlayStation Network offline.

Sony Ericsson hires TMW to lead global direct push

By Ed Owen, 22 February 11, 08:00

Sony Ericsson is plotting a global direct marketing campaign, as part of its strategy to enhance its relationship with handset owners.

Sony Ericsson draws up CRM plans to boost consumer loyalty

By Ed Owen, 10 February 11, 09:00

Sony Ericsson has set out plans to improve its direct relationship with consumers, who have traditionally had stronger ties with mobile operators and retailers.

Loyalty schemes to push mobile payments

By Ed Owen, 26 January 11, 08:00

Loyalty schemes based on all transactions will drive the use of contactless mobile payments, allowing customers to "double-dip" their loyalty transactions, according to experts.

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.