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Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

LG is switching the focus of its home entertainment division away from families towards an early adopter audience to reflect a change in the design of its 3D televisions.

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week that troubled gaming retailer Game announced it is to close almost half its stores.

Microsoft plots fightback against Google Chrome with IE9 activity

By Sarah Shearman, 27 March 12, 08:30

Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox.

LG readies £11m investment to revive mobile proposition

By Matthew Chapman, 06 March 12, 08:30

LG Electronics is to invest £11m in campaigns intended to create a 'rebirth' of its mobile proposition and give a boost to its TV division ahead of Euro 2012 and the London Olympics.

Barclays prepares campaign for Pingit mobile payment app

By Alex Brownsell, 16 February 12, 08:55

Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims is Europe's first person-to-person service for sending and receiving money using mobile phones.

Sony Ericsson marketing boss Hilton exits amid relaunch

By Matthew Chapman, 14 February 12, 08:30

Sony Ericsson UK & Ireland marketing director David Hilton has left the company, as the mobile firm starts to centralise its marketing ahead of its planned rebrand to Sony.

Switching service Simplifydigital readies biggest ever TV push

By Matthew Chapman, 01 February 12, 12:25

Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its biggest-ever television campaign to highlight the savings customers can make by using the service.

Vodafone copies Volkswagen and Dixons with Star Wars campaign

By Sarah Shearman, 18 January 12, 01:16

Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring a 'Star Wars' character, as part of its strategy to help customers get the most out of the mobile internet.