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Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week that troubled gaming retailer Game announced it is to close almost half its stores.

HTC places marketing in hands of consumers

By Matthew Chapman, 30 March 12, 11:07

HTC is putting its marketing in the hands of its customers as part of a major global campaign to refocus the brand's strategy following plunging sales.

BlackBerry to refocus on business customers

By Sarah Shearman, 30 March 12, 09:15

BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its business customers, as the Canadian company reports a £78m loss in the fourth quarter.

VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron

By Ben Hall, 27 March 12, 12:00

Pierre Perron, president, North Western Europe, Sony Mobile says the most exciting development in the mobile space has been the "consumers' appetite to use new things" and their "willingness...to enjo...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new role of brand director for Europe.

Microsoft plots fightback against Google Chrome with IE9 activity

By Sarah Shearman, 27 March 12, 08:30

Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox.

Game Group to close 277 stores and put up for sale

By Matthew Chapman, 26 March 12, 04:47

Game Group, the high street retailer behind Game and Gamestation brands, is to close almost half of its stores and make 2,104 employees redundant, following months of sluggish sales and rising tension...

Nintendo marketer jumps ship to BBC Worldwide

By Matthew Chapman, 26 March 12, 02:49

Nintendo UK has lost another senior marketer, as head of home console marketing Rob Lowe leaves the company after eight years to take up the marketing director role at BBC Worldwide.

TalkTalk still most complained about telecoms provider

By Sarah Shearman, 23 March 12, 09:30

TalkTalk is still the most complained about telecoms provider, following an increase in the number of complaints received from the previous quarter, according to Ofcom.