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Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

Barclaycard secures sponsorship of NEC venues

By Alex Brownsell, 01 March 12, 08:00

Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal which secures the naming rights for the National Indoor Arena (NIA).

American Express backs C4 'Hidden Talent' documentary series

By Alex Brownsell, 28 February 12, 08:00

American Express is using a six-part, branded-content series on Channel 4 to boost awareness of its 'Realise the potential' positioning.

MasterCard extends Champions League sponsorship

By Alex Brownsell, 13 February 12, 11:16

MasterCard has announced it is to renew its sponsorship of the Uefa Champions League for a further three years.

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.

Asda trademarks 'Asda Money'

By Matthew Chapman, 16 January 12, 09:15

Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following the registration of an 'Asda Money' trademark.

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering consumers the chance to duet with their favourite artists.