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Female marketers make their mark on Power 100
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Direct Line Group recruits former HSBC marketer Evans
Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by p...
Bupa marketer McAnena departs to set up consultancy
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business.
Confused.com extends Nectar partnership
Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.
Aviva signs radio deal to promote health insurance
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Tesco delays banking launch until 2013
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.
Brit Insurance marketing cuts threaten cricket sponsorship
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
Npower hires Axa's Britton to top marketing post
Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild trust" in the brand.
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