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RBS brand director Smith departs in group marketing restructure

By Alex Brownsell and Sarah Shearman, 21 February 12, 08:30

RBS is to implement a new group marketing structure across its retail banking business, including the NatWest and RBS brands.

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.

Merrill Lynch targets rich via luxury yacht mag

By Daniel Farey-Jones, 27 September 11, 03:20

Merrill Lynch Wealth Management and superyacht brokerage house Yachting Partners International have partnered to launch a magazine for the super-rich called 360 Degrees.

Moneysupermarket.com aims for 'big brand' behaviour with ads

By Alex Brownsell, 07 September 11, 08:30

Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as a 'big brand', in a drive to gain a long-term advantage in the sector.

Legal & General targets consumers with personable brand

By Alex Brownsell, 07 September 11, 08:30

Financial-services brand Legal & General is looking to present a more personable positioning to consumers and differentiate itself from competitors.

Standard Life partners with The Independent for digital push

By Alex Brownsell, 27 April 11, 08:46

Standard Life has partnered with The Independent and sister title i for a campaign that encourages consumers to plan for their long-term futures.

Standard Life marketer Simon Gulliford to step down

By Alex Brownsell, 17 February 11, 12:45

Standard Life has promoted Bruce Kelsall to the role of group marketing director, following the decision of top marketer Simon Gulliford to step down.

Former Tesco marketer Paulette Rowe joins banking start-up

By Alex Brownsell, 05 January 11, 10:10

Former Tesco Personal Finance marketer Paulette Rowe has joined new banking venture NBNK, which aims to launch a high-street bank in the UK within the next few years.

IG Markets launches ads speculating Chinese economic influence

By Alex Brownsell, 21 December 10, 02:10

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.

Lloyds is most complained-about banking group

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 09:56

Lloyds Bank has come top of the list of financial businesses complained about in the first half of 2010, according to a report released by the Financial Ombudsman Service today.