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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.

Marketing speaks to British ice-skating champ about her first brand tie-up

By John Reynolds, 04 April 12, 11:31

Marketing this week spoke to nine-times British ice-skating champion Jenna McCorkell, who is fronting the first TV campaign supporting fat-free frozen yoghurt brand Yoomoo.

Kwik-Fit pushes value message with £5m campaign

By Matthew Chapman, 01 March 12, 04:25

Car maintenance specialist Kwik-Fit is to focus on the "great value" it offers on new tyres and MOTs, in a £5m television campaign that launches tonight (1 March).

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

Sainsbury's chief executive Justin King explains how the retailer is backing grass roots sport through Olympic activity and its ongoing School Games campaign.

Sainsbury's and DCMS chiefs launch 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 10 January 12, 12:15

Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the brand-backed 2012 School Games this morning, where Hunt also defended HFSS brand support for sporting initiatives.

FindaProperty rolls out £5m rapping campaign

By Gemma Charles, 09 January 12, 11:55

FindaProperty.com has launched a £5m humorous campaign aimed at communicating how fast and easy it is to use the property website.

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

MoneySupermarket.com is evolving its 'You're So MoneySupermarket' campaign to demonstrate how it can help save consumers money across their household bills.

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.