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Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years, in an attempt to get women to reappraise the fashion credentials of the brand.

Christmas shoppers drawn to 'theatre' of high street, claims report

By Nicola Clark, 22 December 11, 10:30

Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe collection for accessories website Stylistpick.com.

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

Sainsbury's is dropping its "try something new today" positioning after six years in favour of a "live well for less" commitment to its customers.

Top retail brands throw open Westfield Stratford City stores

By Matthew Chapman, 13 September 11, 09:10

The retail sector will receive a much needed boost today (13 September) when the doors open at Westfield Stratford City, the largest shopping centre in Europe.

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

HMV has poached Asda digital chief Mark Hodgkinson for the role of marketing and e-commerce director, while reporting a like-for-like sales decline of 15.1% for the quarter ended 3 September.

Past celebrity stars of Morrisons ads

By Ed Owen, 16 March 11, 11:50

Marketing has revealed that cricketer 'Freddie' Flintoff will be the first celebrity face to front an ad for Morrisons in almost two years, with a new campaign set to launch in the late Spring.

Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

Brands such as Morrisons and British Airways will learn this afternoon whether their support for England has paid off when Fifa reveals which nation will host the 2018 World Cup.

Heinz to put 100-year-old label on Cream of Tomato soup

By John Reynolds, 01 September 10, 10:36

Heinz is celebrating the 100th anniversary of its famous Cream of Tomato soup by re-releasing its original 1910 label on limited edition cans.

LK Bennett to roll out 'real women' campaign

By Nicola Clark, 29 July 10, 01:29

LK Bennett has turned to "real women" rather than professional models to front a marketing campaign to celebrate the luxury fashion brand's 20th anniversary and showcase its autumn/winter collection.