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Top five consumer trends in 2009

By Nicola Clark, 15 December 09, 11:10

LONDON - Marketing identifies the five most important consumer trends of 2009.

Brands harness the power of online games to engage with consumers

By David Benady, 17 November 09, 05:05

LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.

Marketing's 10 hottest fashion websites

By Nicola Clark, 18 August 09, 08:50

LONDON - Marketing identifies the websites that marketers should trawl for trends in fashion retailing.

News Analysis: IKEA takes online gamble

23 May 07, 12:00

As the retailer rolls out its e-commerce portal, Gareth Jones warns it must ensure it gets its infrastructure right.

Mark Ritson on branding: Web discount will hit Thresher hard

06 December 06, 12:00

Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite th...

Andrew Walmsley on digital: No one wants to shop in a vacuum

22 November 06, 12:00

Christmas is hell. The huddled masses descend on the high street and walk really slowly in front of you. They stop abruptly to look in store windows at clothes that wouldn't fit them in a million year...

Editorial: Digital is not a strategy

By Craig Smith, editor, 13 September 06, 12:00

If you haven't heard of ASOS.com before, you will be surprised at its claim to be the UK's leading online fashion and beauty chain. It is less important whether the claim is true or not than the idea ...