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Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
Chief marketing officers find it lonely in the board room
LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, ...
Youth marketing: four trends in reaching the CyberGens
LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.
The failed strategy that drove Tesco TV
LONDON - Was the supermarket's in-store TV network doomed to failure from the start?
Falling ad prices allow TV on a shoestring
LONDON - The low cost of entry for TV advertising means that smaller brands are investing in the medium for the first time.
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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