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Can DSGi breathe life back into extended warranties?
LONDON - The group is extending the scope of its warranties to drive consumer engagement
Industry experts dissect Tesco's tactic of doubling Clubcard points
LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.
Case Study: HMV transforms itself
LONDON - HMV is the final stretch of its transformation from a music CD retailer into an entertainment brand that also offers gaming, live events and a cinema experience. It has also launched a loyalt...
Brands ditch 99p for 'round-pound pricing' to beat discounters
LONDON - A growing number of UK retailers are using fixed-price £1 deals rather than the more traditional 99p offers to lure consumers into stores.
Marketing's 10 hottest fashion websites
LONDON - Marketing identifies the websites that marketers should trawl for trends in fashion retailing.
Heinz looks beyond the the supermarket shelf
LONDON - Supermarket pressure on margins is driving brands to seek other sales channels.
Phones4u teams up with Currys in battle of the phones war
LONDON - Phones 4u is taking its fight with bigger rival Carphone Warehouse to a new level, launching a branded 'Phones 4u at Currys' store in the Currys megastore in Birmingham
Sector Insight: Vitamins and supplements
Vitamin sales are set to drop but the sector will return some growth on the back of dietary supplements.
Unbranded Starbucks stores attempt to come up with a new brew
LONDON - Will the coffee chain's trial of unbranded shops bolster the core brand or backfire?
Window dressing: Arcadia faces a challenge in moving brands like Dorothy Perkins into BHS stores
LONDON - Sir Philip Green's decision to merge BHS into the Arcadia Group as one of its brands is a way of making the business more efficient. His plans, however, to move some fashion brands into BHS s...
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
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