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Brands and their footprints: carbon-labelling schemes begin to enter the mainstream

By Gemma Charles, 29 September 09, 08:30

LONDON - With the multitude of environmental pledges, certification schemes and labelling initiatives confusing the issue, it is understandable that, for many brands, public declaration of carbon emis...

Are you a marketing tease?

By Nicola Clark, 29 September 09, 08:30

LONDON - Unbranded campaigns may grab consumer attention, but they are not risk-free.

Mark Ritson on 'fighter brands': attack as a form of defence

By Mark Ritson, 29 September 09, 08:30

LONDON - Can a fighter brand really put paid to the challenge of lower-priced rivals?

New game plan: JJB attempts to shift itself upmarket

By Joe Thomas, 29 September 09, 08:30

LONDON - JJB, the beleaguered sports retailer, last week announced it was repositioning in an attempt to turn its fortunes around.

Marketing departments require ad agencies to put contingency plans in place for swine flu

By Alex Brownsell, 22 September 09, 09:00

LONDON - As the winter looms, UK marketers are being forced to consider the possibility that their best-laid plans may be derailed by the expected swine-flu pandemic.

Tesco point scoring: initial data suggests Clubcard's relaunch may be working

By Joe Thomas, 22 September 09, 09:10

LONDON - Tesco Clubcard 2, the loyalty/reward scheme which re-launched last month, could have provided Tesco with a much needed boost, according to The Nielsen Company.

Tesco attempts a walk on the fashion runway

By Joe Thomas, 22 September 09, 08:30

LONDON - Will the retailer's repositioning of its clothing offer pay off?

Trading places: high-profile marketers are working for ad agencies

By Becky Wilkerson, 22 September 09, 08:30

LONDON - Crossing the advertiser/agency divide can often be a smart career move.

Youth marketing: four trends in reaching the CyberGens

By David Benady, 22 September 09, 08:30

LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

By Nicola Clark, 15 September 09, 02:00

LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the ...